Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.

Follow link to register: https://catalog.mindedge.com/rsu19/courses/2117/google-ads?mode=purchase

This online course teaches essential leadership skills to help learners stand out as leaders among their peers. The coursework discusses the theories of leadership and offers real-world practical explanations and definitions. Throughout five segments, learners will explore questions such as: What is leadership, and why is it important? How does a leader encourage change without triggering fearful resistance? What are the key elements to leading an effective team? What is the role of charisma in leadership? How can a leader achieve work-life balance? The self-paced course offers an assortment of interactive exercises, videos, case studies, and self-assessments that engage students and provide opportunities to practice leadership skills.

This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDIT®) with a recommendation of 3 credits, lower division, in leadership.

Successful completion for the ACE CREDIT® designation is based on student performance on a final cumulative exam. The final exam is composed of 40 multiple-choice questions. Students will have 1.5 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.

If students do not earn a passing score of 70% on their first attempt, they will have the opportunity to take the exam 1 additional time (2 total attempts). Students must wait 24 hours between exam retakes. A passing score of 70% of above is required to request college credit for this certificate.

Follow this link to register: https://catalog.mindedge.com/rsu19/suites/26536/leadership-ace-credit?mode=purchase

This online course equips both new and experienced managers with the skills and resources necessary to foster strong connections, lead change, and resolve potential conflicts. Throughout ten segments, students will learn practical ways to better coach and motivate their teams, whether operating in an in-person office environment or a remote work setting. The self-paced course offers an assortment of interactive exercises, videos, case studies, and self-assessments that engage learners and provide opportunities to practice and apply key management skills.

This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDIT®) with a recommendation of 3 credits, lower division, in management.

Successful completion for the ACE CREDIT® designation is based on student performance on a final cumulative exam. The final exam is composed of 70 multiple-choice questions. Students will have 2.5 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.

Follow this link to register: https://catalog.mindedge.com/rsu19/suites/26533/management-skills-ace-credit?mode=purchase

This completely online and self-paced program provides comprehensive preparation for the Online Marketing Certified Associate (OMCA™) certification exam. It includes a voucher for the OMCA™ online exam (retail value 225) and a code for two practice exams.

The requirements for OMCA™ certification include:

Developed by OMCP, an industry association, the OMCA™ certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. More than 900 universities and training institutes teach to OMCA standards worldwide. Thousands of leading companies prefer to hire professionals with OMCA and OMCP credentials.

MindEdge is an OMCP Registered Education Provider.

Courses in this program cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each course offers examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

We recommend beginning with Digital Marketing Strategy first, and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion, and redeem your voucher for the OMCA™ online exam.

Follow this link to register: https://catalog.mindedge.com/rsu19/suites/26579/online-marketing-certified-associate-omca-trade-test-prep-bundle?mode=purchase

Web analytics is an essential component of any successful marketing campaign, and Google Analytics is one of the most widely used web analytics tools on the market. Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

This introductory course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation. The course will dive into key metrics and audience and segment creation. Additionally, the course will touch on SEO basics and discuss the benefits of using Google Analytics for publishing, B2B marketing, and ecommerce.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/2284/google-analytics-4?mode=purchase

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/1231/marketing-automation?mode=purchase

In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.

Follow this link to register:https://catalog.mindedge.com/rsu19/courses/1472/mobile-marketing?mode=purchase

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

Follow this link to register:https://catalog.mindedge.com/rsu19/courses/1433/paid-search-ppc?mode=purchase