Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.

Follow link to register: https://catalog.mindedge.com/rsu19/courses/2117/google-ads

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Web analytics is an essential component of any successful marketing campaign, and Google Analytics is one of the most widely used web analytics tools on the market. Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

This introductory course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation. The course will dive into key metrics and audience and segment creation. Additionally, the course will touch on SEO basics and discuss the benefits of using Google Analytics for publishing, B2B marketing, and ecommerce.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/2284/google-analytics-4

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Google Drive is a file storage service that allows users to create, share, and store files from anywhere. Tools like Google Sheets, Google Docs, and Google Slides make remote work and team collaboration easier with real-time editing, accessible version history, and chat and commenting capabilities. This course reviews the main functions and features of Google Drive and popular Google apps. Topics covered include: creating, uploading, and sharing files and folders; managing team projects and tasks; organizing your workspace; and maximizing productivity with Google Drive.

Use this link to register: https://catalog.mindedge.com/rsu19/courses/1874/google-drive-basics

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This two-course bundle offers the introductory through intermediate skills needed for those involved in gaining funding for any nonprofit organization's mission. Strategic grant writing aligns the needs of a nonprofit with funding sources, whether those sources are foundations, government agencies, corporations, or individuals. The first course in this bundle, Introduction to Grant Writing, offers a guide to the basics of grant writing. The course explores the relationship between grant writing and an organization's strategy for fundraising. It also outlines the six stages of grant writing and highlights grant writing best practices. Advanced Grant Writing, the second course in this bundle, challenges learners to push those newly acquired grant writing skills to the next level, challenging learners to ask iterative questions in order to sharpen and refine each grant proposal and push it to the top of the pack. By looking closely at how a logic model can shore up a proposal at each key stage, this course will demonstrate how to push planning, evaluation, and budgeting from good to great.

To register follow this link: https://catalog.mindedge.com/rsu19/suites/26543/grant-writing-skills-suite 

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Financial statements can look intimidating and, as a non-financial manager, you may feel like ascertaining the right conclusion from a financial statement is like finding a needle in a haystack. This course covers financial reports and their meaning. You will learn the fundamentals and importance of the income statement, balance sheet, and statement of cash flows, and how they can be used to manage a business. You will also be exposed to financial (ratio) analysis.

Follow this link to register:https://catalog.mindedge.com/rsu19/courses/1002/how-to-read-a-financial-statement 

 Enter code RSU19 at checkout for a limited time discount!

Understanding what the numbers say about the health of your nonprofit is critical to being able to manage the organization successfully. This course will develop your ability to appropriately interpret the major financial accounting statements that are used by nonprofit organizations. You will gain an understanding of the types of financial statements that are used by nonprofit organizations, and how they differ from for-profit financial reporting. Also, the course demonstrates the power and limitations of accounting information in assessing financial performance and decision-making. You will also learn the uses of financial statement analysis, or ratio analysis for nonprofit organizations.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/296/how-to-read-a-nonprofit-financial-statement 

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This online course introduces learners to the basics of human resources management. Throughout seven segments, learners will explore the core goals and strategies of the HR function, examine best practices for employee selection and development, develop an understanding of compensation structures, and consider both the value of workforce diversity and laws relevant to its pursuit.

The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to practice HR management skills.

Follow this link to register:https://catalog.mindedge.com/rsu19/suites/26581/hr-management-ace-credit-reg

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The HR Skills™ Best Practices certificate consists of courses focused on the behaviors, practices and approaches that enable HR professionals and managers to foster better connections, communicate effectively, provide useful feedback, and navigate difficult situations. Through quizzes, games, real-world scenarios and commentary from subject matter experts, the HR Skills™ Best Practices certificate helps the learner begin to develop the skills that are the key to a cohesive workforce. The certificate consists of 8 courses that are online and self-paced, providing flexibility in completing the curriculum. No prerequisites are required to begin the courses. A course will be considered complete when the participant has done all assignments, exercises, review checkpoints, and has received at least a 70% on the course final exam. Students will have 12 months to complete all the courses in the certificate.

Follow this link to register: https://catalog.mindedge.com/rsu19/suites/26532/hr-skills-trade-best-practices-certificate

Enter code RSU19 at checkout for a limited time discount!