Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.

Follow link to register: https://catalog.mindedge.com/rsu19/courses/2117/google-ads

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Web analytics is an essential component of any successful marketing campaign, and Google Analytics is one of the most widely used web analytics tools on the market. Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

This introductory course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation. The course will dive into key metrics and audience and segment creation. Additionally, the course will touch on SEO basics and discuss the benefits of using Google Analytics for publishing, B2B marketing, and ecommerce.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/2284/google-analytics-4

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Google Drive is a file storage service that allows users to create, share, and store files from anywhere. Tools like Google Sheets, Google Docs, and Google Slides make remote work and team collaboration easier with real-time editing, accessible version history, and chat and commenting capabilities. This course reviews the main functions and features of Google Drive and popular Google apps. Topics covered include: creating, uploading, and sharing files and folders; managing team projects and tasks; organizing your workspace; and maximizing productivity with Google Drive.

Use this link to register: https://catalog.mindedge.com/rsu19/courses/1874/google-drive-basics

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Financial statements can look intimidating and, as a non-financial manager, you may feel like ascertaining the right conclusion from a financial statement is like finding a needle in a haystack. This course covers financial reports and their meaning. You will learn the fundamentals and importance of the income statement, balance sheet, and statement of cash flows, and how they can be used to manage a business. You will also be exposed to financial (ratio) analysis.

Follow this link to register:https://catalog.mindedge.com/rsu19/courses/1002/how-to-read-a-financial-statement 

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Understanding what the numbers say about the health of your nonprofit is critical to being able to manage the organization successfully. This course will develop your ability to appropriately interpret the major financial accounting statements that are used by nonprofit organizations. You will gain an understanding of the types of financial statements that are used by nonprofit organizations, and how they differ from for-profit financial reporting. Also, the course demonstrates the power and limitations of accounting information in assessing financial performance and decision-making. You will also learn the uses of financial statement analysis, or ratio analysis for nonprofit organizations.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/296/how-to-read-a-nonprofit-financial-statement 

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This course introduces students to the principles of access controls, beginning with the central modes of information security and continuing through various attacks and defenses. The course presents different kinds of authentication techniques, how they work, and how they are distinguished from each other. This course requires some basic understanding of IT concepts.

Follow this link to register: https://catalog.mindedge.com/rsu19/courses/2210/identity-and-access-management

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Innovation can make or break an organization in terms of its ability to win and keep customers. This course looks at innovation in corporations and the public sector. It reviews the latest academic thinking on innovation, including Clay Christensen's seminal thinking on disruptive technology and the proper response to the disruption. Further, it explores some of the internal responses to the need for creativity, including idea champions, idea incubators, new venture teams and skunk works, and the process of moving from innovation to commercialization. This course also covers some of the more successful corporate innovators as a way of illustrating the principles of effective innovation in large organizations.

To register follow this link: https://catalog.mindedge.com/rsu19/courses/325/innovation-in-teams-and-organizations

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This introductory-level course explores the methodologies and practices of Agile development and explains the key concepts and principles that form the foundation of Agile project management. This self-paced course contains vocabulary games, flashcards, and interactive exercises to supplement and enhance your understanding of Agile concepts, as well as video segments from Agile experts to help you become a more proficient Agile practitioner.

Use this link to register for this class: https://catalog.mindedge.com/rsu19/courses/1034/introduction-to-agile 

Use Code summer2025 for a 10% discount